Hot off the success of Kmart’s viral hit, “Ship My Pants,” the company was looking for another big viral hit. Tall order. Well, call it remarkable or call it dumb luck, but we delivered with this holiday spot. At over 20 million Youtube hits, Jingle Joes helped to make Kmart the most viral company in the world. Written by Hog Butcher.

KMART
“Ship My Trousers”

KMART
“Greatest Christmas Ads”

KMART
Online Case Study