SEARS “Dinner Party”

SEARS “Dinner Party”

We used humor to shift the focus of Sears Appliance ads from rational price point messaging to the emotional benefit of shopping at Sears. And people who had forgotten Sears gave it another look. When the spots ran, Sears saw the first increase in same store sales in 12 months. Written by Hog Butcher.



SEARS “Cavernous”


SEARS “Usernames”