KMART “Inactivity Case Study”

KMART “Inactivity Case Study”

Activity trackers are all the rage. But what about the lazy? The tired? The apathetic? Who’s thinking of them? Joe Boxer, that’s who. To promote their loungewear, they created a novelty product that laughed in the face of the active lifestyle. And to promote that, Hog Butcher improvised this fictional clash of the sit-around titans.

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JoeBoxer-InactivityTrackerOneHour
JOE BOXER
“Inactivity Tracker”