JOE BOXER
“Inactivity Tracker”

JOE BOXER “Inactivity Tracker”

Activity trackers are all the rage. But what about the lazy? The tired? The apathetic? Who’s thinking of them? Joe Boxer, that’s who. To promote their loungewear, they created a novelty product that laughed in the face of the active lifestyle. And to promote that, Hog Butcher improvised this fictional clash of the sit-around titans.

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KMART-INACTIVITYcasestyudy
KMART
“Inactivity Case Study”