COORS LIGHT “Johnson Superbowl Party”
As Official Beer Sponsors of the NFL, Coors Light had a big tv presence all season. To avoid commercial burnout, we helped create a campaign that was more like mini comedy sketches. We used an ensemble cast and pivoted around already existing press conference footage of NFL coaches. Economically produced so we could make a lot of them, we did over ten a year for five years. Co-Written and directed by Hog Butcher.